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The Power of Choice

Substance Use Prevention

360 Youth Services coordinates this highly effective and proven substance use prevention campaign for students in school districts 203 & 204 and their parents. The Power of Choice initiative focuses on correcting misperceptions about the prevalence of substance use and emphasizes that most students are making healthy choices regarding tobacco, alcohol and drugs. It utilizes classroom presentations, posters, journals located in school bathroom stalls, and many types of media and communication tools.

Ultimately, the high school based program acknowledges that when a community consistently supports its students’ healthy choices, the number of teens making healthy decisions about substance use actually increases.

The Power of Choice also includes a junior high/middle school communications campaign for Districts 203 & 204 students and their parents. This campaign is designed to build skills of resilience that will move them toward a healthy, drug-free future.

Our Campaigns

Campaigns

6th-8th Grade

Guided by local data from the Illinois Youth Survey, the campaign uses marketing materials to encourage students in the 6th-8th grade community to keep making healthy choices as they move toward their future goals. Lunch-time activities also support students.

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Campaigns

High School

The campaign shares positive messages and data through media designed with student input. Reporting the healthy social norms of teens in our local area is one aspect of this environmental prevention strategy. Face-to-face encounters in classroom presentations and lunch-time activities also support students.

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Campaigns

Parent

The parent campaign is designed to give parents the tools they need to build resilience in their children by providing parents support,encouragement and guidance as they communicate with their children about issues around tobacco, alcohol and other drug use.

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